The Patriot (analysis of the film) Essay Example | Topics and Well Written Essays - 1000 words

The Patriot (analysis of the film) - Essay Example The Patriot The American Freedom struggle has been the subject of many Hollywood movies. Roland Emmerich's 'The Patriot', released in 2000 was an epic film which created a stir worldwide.The film was released as a novel by Stephen Molstad in the same year. Mel Gibson won various acclaims for portraying the role of Benjamin Martin realistically. The plot of the film revolves around an ex war veteran who had fought for the French Government. A successful farmer and a father with seven children Benjamin Martin is shown as a man with principles, who has lost his belief in war. He is a neutral who does not support either the colonists or the crown. He simply says â€Å"I'm a parent. I haven't got the luxury of principles†. But war pulls him into action. Revenge as Motive Benjamin's plantation is targeted by the British armies. They kill one of his sons and take another as captive, burning his property and committing various atrocities just for helping some injured soldiers. Benjami n rescues his son with the help of his other children and starts working in favour of the colonists winning the war for them, though he suffers some personal losses from his side. The death of his beloved son and his loyal servants deeply scars Benjamin. He comes across various atrocities committed by the British army in the US to bring down the resistance. For example, we can mention the burning of his daughter in-laws village church along with all its citizens. The vengeance against the British army is portrayed in several places in the film. Gabriel his elder son is killed by Tavington. Leono Rippy, one of Martin’s confederate’s family members are burned down causing his suicide. Tcheky Karyo Martin’s second command-in line describes how both his daughters were burnt to death by the British people. These experiences turn him into a vengeneful man making revenge the main plot of the film. In a particular scene Benjamin and his colleague visits a filthy restaur ant to enlist soldiers for fighting in the American army. Nobody is particularly interested. But, once they say praise the British crown, everybody in the area starts attacking them with pitchfork, knives and rods. The hatred for the Europeans among the Americans is shown comically in this scene. Facts shown in the film Certain facts shown in the film are true while others are completely imaginative. The facts shown about the final battle of the film combined the incidents which took place in the Battles of Cowpens and Guilford court house. The facts are shown from the perspective of the American people rather than from the perspective of the British soldiers. In fact, they are depicted as monsters in most of the film undermining some major victories they achieved in the war. The film creates a rosy world where the good triumphs over the evil because the hero sacrifices his personal benefits and puts the nation in front of him. The Benjamin Martin Character is a combination of vario us real life war heroes like Joseph Plumb Martin and Francis Marion. Francis Marion known as the Swamp Fox is considered as one of the major soldiers behind the guerrilla attacks which were largely responsible for defeating the British Army during the American freedom fight. The war strategies of Benjamin Martin resemble the way Francis Marion fought. The Guerrilla groups always targeted the head of small platoons first. They were able to imprison the confused and leaderless soldiers much easily once the in-charge was captured. Benjamin's character is shown having a similar lifestyle and education to Joseph Plumb Martin. He belongs to a wealthy family, knows how to read and write and lived as a farmer for most of his life. The Benjamin Martin character's children were also named after original Martin's children as Nathan, Thomas and Susan. One major difference between the Joseph Plumb Martin and Benjamin Martin is that, Joseph volunteered in the American Freedom fight as a youngster and

Earned value management Essay Example for Free

Earned value management Essay What is meant by an integrative project management process and why is this so important? What are the pitfalls if such an approach is not taken? The main goal of the integrative project management process is to take a project and design it around the specific needs of a company. This process can sometimes force companies to change how they conduct business, who they advertise too and how they attract new customers. What makes the integrative project management so important to companies is success. When a company spends millions of dollars to implement a new strategy, they want to ensure things go smoothly, especially if they are changing the direction of their business. These projects can take a bit longer to complete because the project manager will have to take the time to get to know the company, and how the conduct business, but in the end a business is usually more successful if they use an integrative project management strategy. When companies don’t follow this stringy, and go with a generic project template it usually ends up wasting time, money and resources. The final project, even though it is complete won’t meet their needs and usually more money is spent on small adjustments to finalize the project. I see this at work all the time, now one ever looks at our computer system as a whole, and designs a plan around what we already have in place. This can become frustrating because we end up with three and four different networks, and none of them ever seem to work correctly. Why is the traditional project management approach less effective when project scope is not clearly understood? Provide examples to illustrate your points. Our text refers to the triple constraint of scope, schedule, and budget. It’s a triple constraint in the sense that variability on any one of the constraints affects the other two. Effective project management must maintain scope, schedule and budget in a relative equilibrium or balance. That is, scope change, either to expand or contract it, will by necessity affect schedule and budget. For example, if an organization wants to make more narrow the scope of a project that is underway, it should require fewer resources and/or less time to accomplish. On the other hand, if the organization wants to expand the scope, it will have a direct effect on resources and schedule in that it will require more resources to finish on schedule, or the schedule will have to slip to accommodate finite resources spread across more project tasks. If project scope is poorly or improperly defined at project initiation, the schedule and budget will also be less valid because of the triple constraint nature of scope, schedule, and budget. Later in the project management timeline when additional requirements may expand the scope, schedule and budget will be impacted. For example, when a former employer was planning a new downtown office building as a company headquarters, they expanded the scope of the project to include a retail shopping and restaurant area. This necessitated arrangements with the city government to expand an adjacent public parking structure and allow a below-street-level tunnel between the building and the parking structure. This scope change resulted in a six-month schedule slip and required additional resources. Wk1 summary (Monday) Typical first week; rather steep curve as the learning teams form, I get into a battle rhythm so I can meet my individual and team requirements, and I figure out what software/tools I need to get the work done. This is only my second online course, and I am reminded that one of the advantages of being a ground student in a particular cohort is that the learning teams stay more or less intact from one course to the next, and we can really hit the ground running. Online is a different dynamic. Reading load is okay so far; I have some familiarity with the material since I have been working in a project environment for some time now.

Joan Of Arc :: essays research papers

On the night of the feast of the Epiphany (January 6th) at the end of the Christmas season, in the year 1412 during the final waning period of the relative peace secured by the Truce pf Leulinghen, a baby was born to Jacques Darc and his wife Isabelle in the village of Domremy. She was christened Jehanne (â€Å"Joan†) after her godmothers Jehanne Royer and Jehanne de Viteau. Her childhood was spent among the forests and strawberry- covered fields of the Meuse River valley, far from the northern regions where the political situation was becoming increasingly troubled. Against the problems that were occurring around them, members of the Darc family continued to farm their 50-some acres of land near the Meuse. According to the Domremy villagers whom later testified to Jehanne’s childhood upbringing, she was a dutiful child who helped her parents with the chore along with her other siblings: her three older brothers Jacquemin, Jean, and Pierre, and her little sister Catherine. She was deeply devoted to God and the Blessed Virgin. She also loved the ringing of the church bells.   Ã‚  Ã‚  Ã‚  Ã‚  In 1414 her father rented the nearby Chateau de I'll from a local aristocratic family to serve as a secure sanctuary for the villagers and their livestock. In 1420 when Jehanne was eight, the Treaty of Troyes granted Henry V eventual title to the kingdom of France and the hand of Catherine, daughter of King Charles. In 1422 Henry V and Charles VI died within two months of each other, leaving the infant Henry VI as the nominal King of France.   Ã‚  Ã‚  Ã‚  Ã‚  Around that time, perhaps in the summer of 1424, the young farm girl from Domremy said she began to experience visions. She would later explain: â€Å"I was in my thirteenth year when I heard a voice from God to help me govern my conduct. And the first time I was very much afraid. And this voice came, about the hour of noon, in the summer time, in my father’s garden...† A new chapter had begun for Jehanne and the various factions fighting for control of the Kingdom of France.   Ã‚  Ã‚  Ã‚  Ã‚  She believed that the voices came from God. She said the first of the voices were of Saint Michael. The voices told her two to three times a week that she must go away and that I must come to France; and my father knew nothing of my leaving.

Disease in the News

The article Tuberculosis in Africa- Combating an HIV-Drive Crisis is written by a Dr. Richard E. Chaisson, a medical doctor and Dr. Neil A. Martinson, deputy director for the Perinatal HIV Research Unit at the University of the Witwatersrand in South Africa (Chaisson and Martinson, 2008 ). According to the biography sketch of Dr. Chaisson listed at the website of CREATE (Consortium to Respond Effectively to the AIDS TB Epidemic), Dr.  Chaisson is a professor of Medicine at the Johns Hopkins University School of Medicine and is currently a director for the Center for Tuberculosis Research and the Clinical Preventive TB Services in Baltimore City Health Department (Consortium to Respond Effectively to the AIDS TB Epidemic 2008). He graduated summa cum laude from the University of Massachusetts and studied medicine from the University of Massachusetts Medical School in 1982 (2008). From then on, Chaisson interned at the University of California, interning at the Moffitt Hospital. (200 8).Previous to his current position at Johns Hopkins, Dr. Chaisson was the director for the AIDS Service of Johns Hopkins Hospital (2008). He also served as attending physician in the AIDS Division of The Medical Service in San Francisco General Hospital (2008). Likewise, he has written more than 50 case reports, peer and non-peer reviewed articles on topics concerning HIV and tuberculosis (2008). Needless to say, his educational and professional background [in tuberculosis and AIDS] make him a credible source for this article which focuses on tuberculosis and AIDS.On the other hand, Neil Martinson, as stated earlier, is a deputy director for the Perinatal HIV Research Unit at a university in South Africa (Chaisson and Martinson, 2008). Aside from his, Martinson is a Research Associate for the Johns Hopkins School of Medicine, JHU Center for TB Research (Consortium to Respond Effectively to the AIDS TB Epidemic 2008). Martinson’s credential as listed from the CREATE website s tate that Martinson took up his bachelor’s degree from the University of the Witwatersrand in South Africa, obtained his Membership of the Faculty of General Practitioners (MFGP) in College of Medicine in South Africa (2008).Furthermore, he completed his post- doctorate studies at the Johns Hopkins University Bloomberg School of Public Health (2008). Prior to his present position, Dr. Martinson served for the Johannesburg Community and the Johannesburg Urban Environmental Management (2008). He has since co-written peer-reviews research articles and non peer-reviewed publications on AIDS, focusing primarily of the South African health status (2008). While Dr. Chaisson’s fortes are tuberculosis and AIDS, Dr. Martinson’s strong points gear towards AIDS and South Africa.This makes Drs. Chaisson and Martinson credible in writing such article. Tuberculosis in Africa- Combating an HIV-Drive Crisis appeared in the New England Journal of Medicine on its Volume 358 (Chais son and Martinson 2008). The journal is a weekly medical journal publishing review articles and medical research findings on areas such as â€Å"immunology, cardiology, endocrinology, gastroenterology, hematology, kidney disease, oncology, pulmonary disease, rheumatology, HIV and infectious diseases† (New England Journal of Medicine, 2008).The article tackles the growing tuberculosis outbreak in Africa, a dangerous disease driven yet another perilous epidemic in the nation- AIDS and how it is being dealt with (Chaisson and Martinson, 2008). The article starts off by stating that Africa is facing the â€Å"worst tuberculosis epidemic,† one that is driven by the HIV prevalence (Chaisson and Martinson, 2008). The authors cited a World Health Organization (WHO) data affirming the status of tuberculosis incidence in African nations (29% of total global cases) (2008).It also exclaimed, based on two separate studies, that tuberculosis is the â€Å"most common coexisting cond ition† in deaths occurring in people with AIDS (2008). Said studies were published in 2002. The article was written just this year, in March. While the studies proved to be useful in preparing the article, this reviewer feels that the assertion would have been more forceful had the authors included studies that are up to date. For one, the WHO citation came from a 2007 WHO report. It is without a doubt, an updated report.The impact is still fresh. The article talks of a prevalent epidemic so it is rather important to have supporting data that are latest. Earlier studies would only serve as basis for comparison. In the article, the authors explained how tuberculosis and HIV are associated (2008). The explanation is simply stated and since this article is intended for a medical journal, this critic thinks that the explanation is written well, no beating around the bush. Instead, the elucidation is done matter of fact.There is no need for supporting statement or evidence since th e article is targeted for those in the field of medicine. Hence, an explanation like this is something that they know of well. They probably memorize it. Since the disease is focusing only on Africa, the authors are able to provide a national perspective on the epidemic. Figures culled from Africa-related studies are enumerated, making it plain for the readers to realize that that this article is about Africa related incident alone.The focus is Africa so the authors did not include statistics from other countries. This provides a clear focus on the subject. The authors also explained how the nation is dealing with the epidemic. They said that while NGOs have helped tremendously in solving Africa’s health plague, a huge chunk of the money is allocated from HIV and not for tuberculosis. There is no supporting evidence to back this statement. Hence, this reviewer believes that this bold statement would have made more impact had the authors gave further corroboration.However, thi s critic also believes that this would have been difficult to make. Funding agencies would probably just state that they are donating money to help Africa solve its health problems and that would encompass HIV, tuberculosis, etc. A donation is still a donation and any help extended should be received with gratitude. Perhaps, it would have been easy if further studies regarding HIV-driven tuberculosis deaths are published. By then, prospective donors would be the first to extend their arms in funding.The authors enumerated ways on how Africa could deal with this dilemma – taking on new strategies regarding its health care system. They also cited WHO’s intervention. Additionally, they listed a study conducted in 2005 on the impact of antiretroviral therapy involving HIV infected patients in Brazil. This is promising, especially for those directly involved with the African health care system. It is good that the authors included this recent development for it would be som ething that Africa could look into.On the whole, the article is well-written. It is easy to read. The organization of data is presented in a way that the readers, technical or non-technical, would be able to follow it. Furthermore, the authors are two authorities in their respective fields and that alone makes them credible in writing such piece. The statements (majority) are backed with supporting evidence. They did not claim on how to eradicate the outbreak. They merely provided suggestions, again with evidence, on how it could be done.

Synthesize

To synthesize intends to a mass parts into another entirety. The parts are the distinctive sources, each speaking to an unmistakable view or perspectives on a specific subject. The â€Å"entire† is your exposition in which you clarify your position, considering sees from the sources that show the two sides of the issue.A synthesis paper is a review that fuses bolster from various sources that have unique perspectives. After analysis some books, watching motion pictures and taking part in a variety of class exercises, your job is to organize some of the data on all sides of a topic or a problem, make generalizations, and then present information (statistics, quotes, examples) in a rational way to defend your argument. Remind yourself that a synthesis is NOT a summing up, a comparison or a review. Similarly, as the word synthesize implies, it is a mix of various thoughts that are assembled to shape an entire keeping in mind the end goal to demonstrate a point. It is basic to comprehend what a synthesis paper is before composing it. Synthesis implies putting facts from various sources all together in one essay or presentation. Rather a synthesis is a result of an combination of what you heard/read and your capability to use this learning to expand and be there for a key thesis or argument. Learning to compose a synthesis paper is an essential skill, critical to organize and presenting data is educational and non-academic settings.Synthesis paper are normal in secondary school and school classes thus they may not be a totally new marvel to a few people. Synthesis can be also used in our everyday life. Like how individuals combine data normally to help other see the associations between things they learn; for instance, you have presumably saved a psychological information bank of the different things you've caught wind of specific teachers. On the off chance that your information bank contains a few negative remarks, you may combine that data and utilize it to enable you to choose not to take a class from that specific educator. Synthesis is identified with however not the same as order, division, or correlation and complexity. Rather than taking care of classes or discovering likenesses and contrasts, synthesis sources involves jointing them together into some sort of synchronization. Synthesis looks for pairing between materials to construct a proposal or hypothesisThey are likewise utilized as a part of the business and promoting world. Synthesis papers are arranged into: Argumentative Synthesis- this for the most part has a solid proposition explanation that holds the perspective of the author. Data from different sources is accumulated and sorted out to help the substance of the proposition. Such articles are generally found in the business world when a position paper is being composed. Review- this is a paper that talks about what has been already composed on an individual point. It offers a basic examination of what has been secured including the different sources that have been secured. It is for the most part composed inside the orders of sociology and pharmaceutical. The target of an audit paper is to animate more research in the zone of discourse. Explanatory Synthesis- the fundamental goal of this paper is to help a peruser to comprehend a point. It does this by ordering the related certainties to a specific subject and later displaying them completely to help the peruser to comprehend them.Synthesis is utilized as a part of analysis papers to look at related speculations. Research papers to fuse numerous sources. Argument papers to analyze varying perspectives and bolster a lucid claim. Understudies' papers while others guarantee that understudies consent to have their work chronicled. There are some tips for an effective synthesis essay: Establish your motivation to shape the way you need to contend and frame your postulation. The proposition is the fundamental claim or thought of your exposition. Select your sources and get comfortable with them so you can talk about them in relationship to your theory and supporting argument(s). On the off chance that you essentially quote sources without assessing them then the sources will control your paper and your group of onlookers will may confound the data. Develop an authoritative arrangement. Orchestrate something other than one source for each point; various sources will increment your validity. Take a gander at how sources may concur or can't help contradicting each other and assess which source has better rationale or greater validity. Evaluate or translate each source, at that point demonstrate the connection between the sources and your proposition. Document each source; take note of the creator and page number and additionally posting the source on the works cited page to keep away from literary theft. This must be done in the event that you quote, condense or summarize a source.There are also some strategies to consider to have an organization with your synthesis paper: Climactic order- arranges the most imperative/powerful confirmation last since this is what is recalled. Problem/solution- builds up the issue in the presentation, at that point offers a couple of arrangements. Comparison and contrasto- condenses each source and demonstrates their similitudes and contrasts. Can move from point-to-point, forward and backward between things being analyzed. Can be set into pieces, where one thing is totally talked about before proceeding onward to the following.There are some standards on writing a synthesis paper:

Why Students Dropout of College Essay Essays

Why Students Dropout of College Essay Essays Why Students Dropout of College Essay Essay Why Students Dropout of College Essay Essay Essay Topic: Students What cause students to dropout of college Inability to balance between working and studies for employed students is a cause for dropping out of college. It is a great challenge for students since they must ensure full class and work attendance. In addition to this, the time factor is an integral element since they must be in the class and place of work in time. Most students find it tough to establish a balance between work and college thus they end up considering either leaving the job or dropping out of school. Furthermore, college and work require a student`s commitment and dedication to be active in their education and work by putting in effort and working diligently in the workplace to guarantee their retention. In most cases, students struggle with education, and it is at this juncture that they start thinking of dropping out of college (Todd and Ralph 18). Even though, they might struggle at work place the first option that clicks in their mind is dropping out of college. Students prefer dropping out of college to qui tting a job because earning enables them to pay their bills as compared to being a student their parents, guardians or scholarships caters for their fees and basic needs. The second cause for students dropping out of college is unexpected personal problems. Personal problems act as a hindrance and deterrence to academics. Students are susceptible to challenges such as relationships, drug addiction and some health concerns. Personal problems for some students especially for female are grave in the sense that they face challenges such as unexpected pregnancy which tend to impact their academics negatively. Childbirth in ordinary occasions requires best care and conditions to the child such as breastfeeding and changing diapers. Once a female student has childcare responsibilities, and she does not have a person to get assistance from, the only choice which comes to her mind is dropping out of college. Personal problems include health concern with a prime example of a student experiencing serious health condition. It leads to dropping out of college because they are unable to concentrate on their studies since they face depression and sadness which rende rs them academically unfit. In the end, they drop out of college because the problems are unbearable. For whichever reasons a student drops out of college they feel confident it is the right choice and path to follow not being aware of the effects of this decision on their life. Effects of dropping out of college Effects of dropping out of college on the job market in regards to earning money are evident. College dropouts on the job market earn less than the degree graduands. In this case, dropping out of college presents a challenge to an individual of earning less as compared to their degree counterparts. In addition to this, college dropouts have limited chances when it comes to being hired since employers always perceive them as uncontrollable. Employers greatest fear touches on disciplinary matters since they believe dropouts have a high probability of low discipline. The employers perceive hiring dropouts is a gamble they do not wish to encounter when they employ a person. College dropouts unemployment rate is high. It is because college dropouts have low self-esteem. The job market competitiveness is the primary cause of dropouts low self-esteem because the hiring exercise in many cases tends to favor college and university graduands. Students opt to drop out since they perceive college education as stressful in the sense that it does not guarantee them a job after completion. Students dropping out of college bases on the misconception of avoiding future setbacks, wasted time, and some feel the education will not help them in their life. Work Cited Stinebrickner, Todd R, and Ralph Stinebrickner. Learning About Academic Ability and the College Drop-Out Decision. Cambridge, Mass: National Bureau of Economic Research, 2009.

Different Acids and Their Reactions Essay Example

Different Acids and Their Reactions Essay Example Different Acids and Their Reactions Essay Different Acids and Their Reactions Essay This reaction is important in the erosion of carbonate rocks, forming caverns, and leads to hard water in many regions. An unusual form of calcium carbonate is ikaite with crystal water, CaC036H20. Ikaite is stable only below 6 oc. [3]The big problem when descaling with citric or acetic acids are the released flavor additives which cause an obtrusive smell during descaling. The plastic parts of your fully automated coffee maker tend to taken on these smells and influence the smell and taste of your coffee negatively. Plastic parts and sealing gaskets of your unit can be attacked by the vinegar or acetic acid. Citric acid tends to flake during descaling. This can block the valves and water pipes and lead to high repair charges. An additional problem is that the limescale is actually sealed in by an indissoluble layer which occurs repeatedly when using descalers based on citric acids. [4]Advantages: Ethanoic acid is non-toxic and is a weak acid, meaning it will not do any damage to most surfaces as it does not corrode or bind to other metals, therefore can be easily removed through washing or rinsing it. Disadvantages: Ethanoic Acid is the slowest de-scaler of the three acids, and is therefore the least ffective. It also may cause an unpleasant smell, and can have a negative effect on the taste of coffee meaning one would need to spend longer time rinsing and cleaning the machine thoroughly to ensure that the taste of the coffee is not affected. Sulphamic acid also called sulfamic acid is a white crystalline solid which is stable and non-hygroscopic. It is soluble in water and formamide and slightly soluble in methanol, ether, acetone and concentrated sulphuric acid. It is classified as a strong inorganic acid and is commercially produced from urea and fuming sulphuric acid. At room temperature, dilute aqueous sulphamic acid solution is stable for a long time but rapid hydrolysis occurs at elevated temperatures. Its solution is less corrosive toward metals than other mineral acids like hydrochloric acid. Sulfamic acid possesses a scale solubilising capacity which makes it ideal for removal of scale from boilers, cooling towers, coils, heat exchangers, condensers and a wide range of heating and cooling systems thereby increasing the efficiency of plant and equipment. Sulphamic acid is used as an acidic cleaning agent, typically for metals and ceramics. It is a replacement for hydrochloric acid for the removal of rust. In households, it is often found as a descaling agent in detergents, cleaners and toilet cleaners for the removal of limescale. [4] Citric Acid Advantages: Citric acid leaves behind zero toxic residues and has Just enough acidic concentration to descale without etching or damaging household surfaces in any way and there are no volatile compounds or products that harm the environment. Disadvantages: Because citric acid is a weak acid, it wont remove heavy build-up of scale very quickly. It is also a powder hence it must be dissolved for use. It also works best with hot water meaning there will be higher energy consumption. Even when used with Sulfamic acid is the fastest de-scaler It dissociates into hydroxonium ions more readily in aqueous solution than the others, therefore giving a greater concentration of atoms that are able to react with the calcium in lime scale. It is safe to use because it does not produce chlorine gas [5], which can be toxic. Sulfamic acid also has a low volatility. Disadvantages: Sulfamic Acid can be an irritant to eyes or skin and is the most expensive of the de- scalers.

Carriage Trade

Carriage Trade Carriage Trade Carriage Trade By Maeve Maddox The â€Å"carriage trade† is the industry engaged in transporting passengers and goods. Because of recent campaigns by animal activists to ban the use of horses in heavy city traffic, the term has come to apply specifically to the horse-drawn carriage trade: The NY carriage trade is under attack by the HSUS and Animal Rights activists.   Liam Neeson slammed for support of NY carriage trade The Campaign to Ban the Carriage Trade in Montrà ©al The expression â€Å"carriage trade† acquired the figurative meaning of â€Å"wealthy people† because only the wealthy could afford to keep a carriage for private use. The expression has survived into the automobile age to refer to wealthy consumers. Businesses that offer luxury items or services are still said to â€Å"cater to the carriage trade†: Herzfeld is steadfastly and proudly antiquated in its viewpoint and business practices. On its website, it says, â€Å"We provide custom shirts, suits and a full line of haberdashery to the carriage trade.†Ã‚   These petty usurers often are more heartless than the major moneylenders because they live in the midst of poverty among people dressed in rags that the rich usurer who deals only with the carriage trade never sees. Over the last century, the Shaker Square and Larchmere neighborhoods on Cleveland’s East Side have attracted not only the carriage trade of adjoining Shaker Heights but also, in the 1950s, a wave of immigrants from Hungary who settled nearby on Buckeye Road. Because carriage also occurs in the expression â€Å"baby carriage,† some marketers have begun using â€Å"carriage trade† to mean, â€Å"merchandising aimed at parents of young children.† For example, a Wall Street Journal article about stay-at-home mothers starting child-related businesses bears this punning headline: The Carriage Trade: Stay-at-Home Moms Get Entrepreneurial The Ngram Viewer shows â€Å"carriage trade† in use as early as 1800. Interestingly, the expression soars in popularity beginning in the 1920s, when automobiles had already begun to push out the horse-drawn carriage. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Expressions category, check our popular posts, or choose a related post below:Comma After i.e. and e.g.How to Play HQ Words: Cheats, Tips and TricksTitled versus Entitled

Development of Morality According to Nietzsche Essay

Development of Morality According to Nietzsche - Essay Example Moralitat or Morality for Nietzsche is the state of ‘higher’ consciousness for humankind where false conceptions about it vanish. According to him, it is a wrong morality if people would think that the things they do are good for them, instead, it should be done to transform other people and society as a whole (Mencken 65). Hence, it can be understood that Nietzsche’s moral philosophy is intended for a broader scope rather than for a personal-level of inculcation. An anti-Realist, Nietzsche objected the commonly-held view that morality is derived from the authority of religion and the statements of powerful people. He conjectured for a Morality in the Pejorative Sense (â€Å"MPS†) that encompasses his radical rationalization of the subject. The development of morality in people, consistent with Nietzsche’s writings, is fundamentally dependent on the voluntary application of ‘good’ thoughts and values. Happiness, Altruism, Equality, and C ompassion are extremely important virtues in the Nietzschean morality, while worldliness, selfishness, and cruelty are abhorred (Mencken 35-38). The moralist elucidated his moral viewpoint via his three theses on human agency. First, Nietzsche argued that human beings possess a certain power that enables them to make a free and autonomous choice (Free Will). In addition, Nietzsche warned for a regression of morals in society when free will is insufficient among people in their performance of responsible actions, if motives are not well evaluated, and if people do not agree on the interpretation and application of moral codes (Deleuze 60). His books entitled The Gay Science (2001), Thus Spoke Zarathustra (2005), Beyond Good and Evil (1966) and On the Genealogy of Morality (1994) speaks volumes of the natural proclivities of the human species to transgress their own ethics, he thus aptly deemed ‘positively intrinsic values.’ In essence, a better appreciation of Nietzsche’s unusual moral doctrine can be pulled through by examining closely his very popular, yet often mistaken, the idea of ‘people creating themselves’ (Mencken 72). Hence, it should be considered that morality is not a question of who makes the laws or codes, but a question of how these laws and codes are applied successfully to renew a seemingly evil-oriented world.

Why has human trafficking become such a popular crime over the last Essay

Why has human trafficking become such a popular crime over the last three decades - Essay Example Human, weapon and environmental trafficking is alleged to influence all nations in the world, even though in diverse ways. States are separated into three groups: transit, origin and destination (Rumford 2008). Modern trafficking has been promoted by the poor economic conditions. Trafficking occurs as a result of imbalanced economic status. Internationally the majority poor are women. The number of those living under the poverty line has continued to increase tremendously as compared to the unreasonable number of men (Rumford 2008). Women frequently have the additional financial and economic load of caring and providing for children. Women and girls face discrimination that restricts their learning and employment chances. Women and girls also excessively experience sexual assault in the workplace (Kempadoo and Doezema 1998). This circumstance forces many girls and women to find alternatives abroad for job opportunities and these makes them principally defenseless to abuse. The economic position of girls and women is rampant in developing countries undergoing economic change. All of the nations of Eastern and Central Europe and Soviet Union have experienced impressive political and economic changes as they progress from centralized economies to open market structures. Although, there is remarkable variation in how these nations in this areas have experienced the change, women and girls have been pessimistically impacted by the high rates of unemployment and the failure of social agendas that survived the past (Rumford 2008). Women in Soviet states, the change has meant that they are not economically autonomous than they were before. Economic inequality both between and within nations is another factor that has greatly that promoted human and weapons trafficking in the contemporary world. Human trafficking has persistently continued to take place in low-income states

The effects of interest rate volatilities on the demand of Turkish Essay

The effects of interest rate volatilities on the demand of Turkish money - Essay Example This study aims to look at, particularly the possessions of interest rate volatilities in case of Turkey along with customary factors influencing the demand for money. Because the raise in interest rate volatility is probable to lead structural variations in the formation of behavioral dealings which defines economic sector. It will also really influence the demand for cash. Other than, it must be strained here that the nominal interest rate contains two parts: Expected rate of inflation and an expected real rate of return. Interest rate volatility is a very important factor in determining a healthy monetary policy for the economy. It is important to identify the factors that create the demand for money. The period of 1990s saw the banking sector in Turkey highly dominated by public banks, which were inefficient in its activities. The Turkish bank sector had a large number of serious discrepancies and deficiencies such as large risks in foreign currency, interest rates and liquidity in the banking sector. During the decided investigation period of 1990-2000s, the increase in GDP was only 2.5 per cent in Turkey. The banking sector in Turkey was deficient of good governance and the economic environment in which the banks existed brought severe economic losses to the bank. â€Å"The credits-to-total assets ratio declined from 47 percent to 32.8 percent between 1990 and 2000†. There was also a decrease of around 50 – 80% in the credits to deposit ratio in the Turkish banks. The Turkish banking sector was regulated and supervised by the coordination and cooperation of two authorities, the treasury and the central bank of Turkey. â€Å"Turkish Bank Ltd is authorized and regulated by the Financial Services Authority† (Turkish Bank n.d.). During this financial period, the Turkish banks financed public deficits due to very high real interest rates, which were charged by the banks. The high volatility in the interest rates also had its consequence on the demand of money in the Turkish economy. It is important to identify the determinant, which increases the demand for money in the economy in order to create and conduct a healthy monetary policy which suits the Turkish economy. The increase in interest rate volatility is accompanied by an effect in demand for money. Investigating the determinant of the demand for money is significant to make and conduct a healthy financial policy, which is directly connected to whole economy. For instance, a factor that raises the demand for cash may unfavorably affect financial performance by rising velocity of money and nominal income circulation. This study aims to look at, particularly the possessions of interest rate volatilities in case of Turkey along with customary factors influencing the demand for mo

Myself as a Psychological Practitioner Essay Example | Topics and Well Written Essays - 500 words

Myself as a Psychological Practitioner - Essay Example I also look forward to the opportunity to work while I am waiting to be certified. That is a benefit both economically and professionally. A psychologist, whether certified or a practoners is a person that helps other individuals and I see myself making a career out such a profession. The opportunity to use my education and apply it in a health care profession that helps others has always been my goal. There is always the opportunity available for me to remain as a psychological practoners if that fits my needs the best. There is also always the opportunity for me to go on and become a certified psychologist. I personally feel by being a psychological practoners I will be able to decide which the best fit is for me and what I am best suited to do. Becoming a practitioner in the psychological field requires paper work and meetings of particular standards. These standards are set forth by the American Psychological Association and adhered to by all psychological practitioners and certified psychologists alike practitioner I see myself as a professional and I look forward to being able to work in a profession that has standards and an association that sets them.

Should euthanasia be permitted in cases of terminally ill patients Research Paper

Should euthanasia be permitted in cases of terminally ill patients - Research Paper Example This ethical issue comes in view when a patient seeks death for himself/herself if the diseases are incurable, the cost is too high for the family to bear or he/she does not want to endure the pain any longer. This is not an easy decision for himself/herself and for the family as it accounts to a suicide. Euthanasia or the mercy killing therefore leads to opposing views from various sides, leading to controversy. Is mercy killing right legally, morally and ethically? Is it right or wrong? Types of Euthanasia: Euthanasia is derived from Greek term meaning â€Å"good death†. It has not gained acceptance because of legal and ethical issues involved with it. Euthanasia is classified into two types – the Active and the Passive Euthanasia. The term, Active Euthanasia is used when a patient’s life is cut short by the physicians at their own discretion, after the patients express their wish. Passive Euthanasia refers to withholding of treatment that would have helped the patient to survive in this world. Active euthanasia: The supporters of Active Euthanasia believe that the person is â€Å"better off dead† instead of continuing to live a life of â€Å"severely diminished quality† (Paterson, 2008). ... It might be viewed as homicide by skeptics, and is being condemned by the authorities and moralists around the world. Passive Euthanasia: Active Euthanasia might be unacceptable to the people on moral and ethical grounds but on the other hand quite a sizable number accept Passive Euthanasia. No doubt, a person undergoing Passive Euthanasia will experience some pain after the removal of life sustaining aids until he/she dies, but there are various reasons why it is accepted. â€Å"Firstly, treatment might simply be futile and hence incapable of benefiting the patient. Second, the treatment will be highly cost –effective.† (Garrard and Wilkinson, 2005). Thirdly the treatment should be withdrawn as it is excessively harmful. The fourth reason would be the patient may refuse to undergo treatment. Some treatment may have extreme pain or some may have a less probability of success, the failure of the treatment may cause extreme levels of burdens and poor quality of life. So u nder these circumstances the treatment refusal leads to passive euthanasia though the physician is aware of the effects of it. (Garrard and Wilkinson, 2005) Issues on Euthanasia: There is no major moral difference between killing a suffering patient and letting them to die. The Active Euthanasia is more or less killing and Passive Euthanasia is letting the patient die by removing the life sustaining aids. The first doctor, who was charged of Euthanasia, was Harold Blazer in 1935. He killed his daughter who was suffering from cerebral spinal meningitis. He killed her by placing a chloroform handkerchief on her nose till she stopped breathing. She was thirty when he killed her. In the trial he was acquitted on moral grounds. The first doctor to be found guilty was Joseph

Myself as a Psychological Practitioner Essay Example | Topics and Well Written Essays - 500 words

Myself as a Psychological Practitioner - Essay Example I also look forward to the opportunity to work while I am waiting to be certified. That is a benefit both economically and professionally. A psychologist, whether certified or a practoners is a person that helps other individuals and I see myself making a career out such a profession. The opportunity to use my education and apply it in a health care profession that helps others has always been my goal. There is always the opportunity available for me to remain as a psychological practoners if that fits my needs the best. There is also always the opportunity for me to go on and become a certified psychologist. I personally feel by being a psychological practoners I will be able to decide which the best fit is for me and what I am best suited to do. Becoming a practitioner in the psychological field requires paper work and meetings of particular standards. These standards are set forth by the American Psychological Association and adhered to by all psychological practitioners and certified psychologists alike practitioner I see myself as a professional and I look forward to being able to work in a profession that has standards and an association that sets them.

Future Healthcare Informatics Technology Research Paper

Future Healthcare Informatics Technology - Research Paper Example Most elderly people do not want to be kept in institutions for the old and having a person constantly employed to taking care of them may prove costly in the long run. These groups of aged people are also at high risk for serious health conditions such as those mentioned above and hence their caregiver should have medical background and if not may then require also a health worker nearby. The technology in discussion will be wearable and hence not a burden to the elderly individual and will monitor the health changes in the body such as the heartbeat, pulse rate, blood pressure, temperature among others which will assist in detecting the changes that may indicate onset of the serious conditions and hence immediate health care will be provided. It is an example of a preventative mechanism. The most obvious of the positive impact of this technology is the reduced cost of providing care to the elderly in the long run. In a family where there are several elderly people all requiring attention and do not wish to go to an institution, the device will prove cost effective as there will be no need of hiring helpers of nurses to monitor their health condition. By just having the device, the family can be able to monitor their changes in health and immediately a problem is detected, then help can be sought. The other positive impact is that the old people will be able to wear the sensor device anywhere and it therefore cannot hinder them from carrying out their daily routine. The advantage to this is that wherever the person is, they can be tracked and hence will also act as a monitor of movement in case of those who might have memory problems. The elderly are also able to remain in the confine of their homes even those with health conditions such as heart conditions without having to spend all their time in hospitals being monitored. This will however require self-discipline from the user of the technology not to remove

Employee Portfolio Essay Example for Free

Employee Portfolio Essay The purpose of this word summary is to be in the place of three employees at Riordan Manufacturing. These three employees have recently taken various self-assessments to help the manager in managing the teams. The summary will discuss the ways in which these three employees’ characteristics affect the performance of the organization and make recommendations for additional assessment. The three employees who have taken these tests are Antisha McFadden, Marianne Felts, and Edna Scafe. Antisha McFadden has scored 76 in the test â€Å"How satisfied and I with my job?† Because her score was below the average she is a very satisfied person when it comes to her job, she is optimistic. However, she cannot accept critique and she should learn how to be able to accept critique. In the test Felts her score was 66, which says about her that she is a deliberate candidate. These are things that she does with no reason and she should start having a reason for everything she does. In the Scafe test, Edna scores 92, which means that she poses a higher emotional intelligence. She should learn how o be less subjective when evaluating. Marianne Felts has taken the same tests, as Antisha and her results were different. In the first test she scored 76 which means that she is an average satisfied person when it comes to her job, while in the second test she scored 66 telling us that she has a higher emotional intelligence. The recommendation for Antisha is to increase the level of concentration when working so that everything is perfectly done. The third employee interviewed is Edna Scafe, who takes the same tests as the first two employees and her scores are different. In the first test, Edna scores only 92 meaning that she is not satisfied with her jobs, while in the second her score is 22 meaning that she has a more blended style of decision making. The third test shows a score of 28 meaning that she is a person with normal levels of emotional intelligence. The recommendations for Edna are to reduce the time when deciding and not to reduce the quality or effectiveness of the decision taken.

Demand For E Ticketing Systems Computer Science Essay

Demand For E Ticketing Systems Computer Science Essay It has already seen that there has been a rapid growth in the demand for E-Ticketing systems in a widespread range of applications like cinemas and theatres. The usage of an Electronic ticketing system has become a huge convenience in the Airline industry as well. Most airlines currently prefer that the bulk of their reservations and booking be done online. As it is a no-paper system, there are huge savings to be made when using the electronic system. This section of the research paper is where the research methods to develop this mobile ticketing are discussed. Upon completion of the literature review, the existing systems have been thoroughly studied. The advantages and disadvantages of the existing systems have been pointed out. The target now is to produce a new idea that has the advantages of the existing systems but does not have its disadvantages. The system has to be new and improved. To accomplish this, the literature review is not enough. Further research needs to be done t o assess if it is even possible to create this system, whether the people will approve of it and find it useful, how feasible is production of this system, what measures need to be taken to make this system and other factors. How this further research will be carried out will be explained here. The planning and schedule of the research method is also stated. Introducing: Mobile Ticketing System for Airlines. A mobile ticketing system is yet to be utilized by most airlines. It is intended to produce such a system where people can finally use their cell phones or mobiles throughout their flights. The use of mobile ticketing has been seen in cinemas and other areas but NOT for airlines. This has not been introduced for flights anywhere in the world, but it has an excellent future. There are many reasons why this is so. There has been an increase in the usage of mobile payment schemes. This has streamlined the process of payment for various products and services. The various schemes include Direct Operator billing, Premium SMS transactions or even linking the application to external payment methods like credit cards or PayPal. This is one of the key features that make this new system very usable. Over all the usage of mobile phones now a days are a must. Almost everyone has a mobile phone with them. So there will be many mobile phone users who will find this system very useful. Mobile Ticke ting will still include benefits to service providers like travel agencies to access new opportunities through smartphones, by bringing value added services, such as traveller guides and tips. It will reduce the amount of paper work and also use of paper itself. Passengers will not have to worry about losing their tickets any more. The system will be the first system that will implement the scanning of mobile QR codes or a quick response code for flights. As the name suggests this code will be apt for the system because it is read very fast and it can store a large amount of data, which is perfect for storing the ticket information. A simple scan of the code and the passenger will be ready for the flight. This new system is Mobile Ticketing System for Airlines. Aims and Scope: The first step in producing any system is to figure out exactly what the system needs to be able to execute, that is to say, its functions. The Mobile Ticketing System is required to fulfil all the business processes of an airline booking system. It will inherit the basic flow of processes of current E-Ticketing systems. Below are the basic functions of this system. Creating Reservations The passenger must login to the airline booking system on the application. The destination, departure and/or return date will be input. Once a flight is booked, the passenger will be prompted for payment. Once the payment clears, the system will generate a unique QR code for the passenger. Checking in Upon arrival at the check-in counter, the passenger allows the scanner to scan the QR code in the phone. The system then validates the ticket and the passenger is checked in. Boarding Once the passenger arrives at the respective boarding gate, another scan is done and the passenger is let on board. Boundaries Boundaries of a system is the boundary that separates the external entities of the system from its internal entities. Knowing the system boundaries assists in reaching the project development goals. The mobile application to be developed is web based and will interact with the current booking system of the airline. As a result, a booking system itself will not be required to be made. The users themselves will interact only with the mobile application. Deliverables: When managing a project, the deliverables of the system need to be well defined. Deliverables are the objects that need to be produced in order for this system to function properly and execute what it is designed to. External Deliverables: The external deliverables of this research project will include an overall report of the system and an appendix including screen layouts, charts and questionnaires. Internal Deliverables: The internal deliverables include a Gantt chart showing the development timeframe and a description of the Methodology of developing the system. Objectives: Please refer to the Appendices for the Gantt chart that displays the overall tasks and timeframe for the development of the system. Key Features: The system must be able to provide the user with up-to-date flight information along with the various prices for a ticket. Must allow the purchasing of a ticket. The system must be able to generate a QR code containing the information regarding the ticket purchased and also information required for validation. The system must include mobile payment methods including Direct Operator billing and Premium SMS transactions. To do this, the system must be registered with the various telecom operators of the country of use. In the case where a passenger does not wish to use mobile payment, the application must allow the user to pat using other methods like credit card or PayPal. In the checking in and boarding process, the system must be able to validate the passenger using scanners. The user must be able to access flight information at any time. Flight cancellation. Advantages of the system: Ease of use The application itself is very simple to use. The purchasing of tickets is fast and less time consuming. Reduces the requirement of waiting in lines, thus saving the user valuable time. Tickets can be purchased from any location, whether it be at home or at the airport itself. All that is required is an internet connection. Avoids the requirement of carrying cash or credit cards during ticket purchase. Significantly reduces the number of free-riders. This is a term given to those travellers who arrive late for a flight and do not have the time to purchase a ticket using the regular method. Mobile Ticketing can increase the consumer experience with the use of Value-added services. For example, in the case of a traveller visiting an unfamiliar location, the application can use the ticket information to generate useful advice and guidelines to the traveller. Ecosystem advantages Savings in cost due to no printing required. There is also a reduction in marketing costs. The system reduces the impact on the environment caused by printed tickets, especially those using magnetic stripes, which are not recyclable. Less paper is used, which saves trees. Solutions to limitations: The descriptions of the limitations of the current systems used are detailed in the literature review. From the limitations mentioned there, the main ones concerning the mobile ticketing system were: Payment methods may not work with foreign subscription phones Tickets can be forged easily Phone can get lost or turn off due to lack of battery charge. Last minute flight cancellations will pose a problem when trying to book a different flight. The solutions to the above problems are elaborated below: In the case in which certain Premium SMS transactions are blocked by some operators, registering the foreign operator providing the Premium SMS with the local operators may solve the problem. In the case where it is not possible at all, other payment methods like credit cards or PayPal must be used. Another problem for E-ticketing systems is ticket forgery. With the use of Mobile-ticketing, various encryption methods can be used to prevent forgery. Also, the smartphones used by the passengers can be registered into the system, so that alerts can be made if a phone is stolen. Prior notice will be given to go to the airport with the phone battery fully charged. In the case of a flight cancellation, the system will look for an alternative flight. If there is a difference in pricing, a refund process will be initiated or extra charges will be added to the passengers account.

Mathew Malefanes Painting of Nelson Mandela Essay -- Art

Mathew Malefane's Painting of Nelson Mandela Mathew Malefane was born in Soweto; he was one of the privileges children and went to a school in Cape Town to study filmmaking. He now makes documentaries in Johannesburg. He taught himself to paint, and this painting Of Nelson Mandela made a very deep impression on all black Africans. Mathew Malefane chose to paint Nelson Mandela for a number of reasons. One could be as a role model to all black Africans as he fought for their rights and freedom. It could be symbolising slavery, or the Apartheid. A painting is a very good way to show emotion and feeling, and he could of painted Nelson Mandela, as he was delighted and pleased that he was set free. Nelson Mandela stood up for his rights and for the rights of all black people. He believes that they should be equal and respected as human beings. As he stood up and believes this he was put in prison for 20 years. As he was imprisoned there was many protests and riots, and when he was released he was voted for the government. He then won the election, and gave moving, emotive, and touching speeches, which won over all the Africans and he finally became the leader of the African National congress. In the painting, the uses of certain colours are very symbolic. The background is painted in blocks of yellow, green, and black. These are all the colours of his flag. The yellow is surrounding his head, and this symbolises him coming into the light and out of the dark prision he was in. T...

John Dryden: England’s Controversial and Exceptional Genius

John Dryden was England’s most outstanding and controversial writer for the later part of the seventeenth century, dominating the literary world as a skilled and versatile dramatist, a pioneer of literary criticism, and a respected writer of the Restoration period. With Dryden’s great literary and critical influence on the English society during the Restoration period he has made a name for himself, which will be studied and honored for years to come. John Dryden was born in Northamptonshire, in 1631. His parents were Erasmus Dryden and Mary Pickery. They were both from wealthy and respected families in Northamptonshire. The Drydens were known for wisdom and great tradition all over England and were well-equipped with large estates and vast lands (Ward 5). Dryden’s father, Erasmus, was a justice of the peace during the usurpation, and was the father of fourteen children; four sons, and ten daughters. The sons were John, Erasmus, Henry, and James; the daughters were Agness, Rose, Lucy, Mary, Martha, Elizabeth, Hester, Hannah, Abigail, and France (Kinsley 34). Dryden was also a religious man. He had as much faith in the Lord as he did in his pen. He belonged to the Church of England all his life until converting to Catholicism due to the change of the throne. He was baptized at All Saints Church in Aldwinule, Northamptonshire ten days after his birth (Hopkins 75). Dryden, growing into a young man, began his education in his hometown. There he took the basic classes. He furthered his education at Westminister School in London. Here, he attended school for about twelve hours a day, beginning and ending at six. At Westminister he studied history, geography, and study of the Scripture, plus all the basics. After Westminister he Cunningham 2 attended Cambridge University (Hopkins 14). While attending Cambridge University, he excelled to the top of his class and was a standout student. John Dryden was the greatest and most represented English man of letters of the last quarter of the seventeenth century. From the death of Milton in 1674 to his own in 1700, no other writer can compare with him in versatility and power (Sherwood 39). He was in fact a versatile writer, with his literary works consisted of tragedy, comedy, heroic play, opera, poetry, and satire. Although he did write most of his important original poems to serve some passing political purpose, he made them immortal by his literary genius (Miner 3). John Dryden was the type of man who was always busy with some great project. He would never put full time and concentration into his work. He would quickly finish a project, careless of perfection, and hurry off to begin another, which was not a tempting deal on either the author’s side nor the reader’s side because Dryden lived in a time where there were few well-printed works (Hopkins 1). So much of his work consisted of numerous errors, misprints, and lost pages. Several critics have attempted to revise and correct his work but usually for the worse ( Harth 3). Despite his popularity during the Restoration and even today, little is known about John Dryden except what is in his works. Because he wrote from the beginning through the end of the Restoration period, many literary scholars consider the end of the Restoration period to have occurred with Dryden’s death in 1700 (Miner 2). Surviving Dryden was his wife Lady Elizabeth and there were three sons, to whom he had always been a loving and careful father. John, his oldest son, followed his father in death only three years later in April of 1700. His wife, the â€Å"Widow of a poet,† died shortly after his death in the summer of 1714 at the age of 78 (Bredvold 314). Dryden certainly attained his goal of popularity especially after his death. He became this Cunningham 3 through his â€Å"achievements in verse translations, the first English author to depend for a livelihood directly on the reading public and opening the future of profitable careers for great novelists during the next two centuries† (Frost 17). The Restoration period was a time of great literature and outstanding writers, but, with all the talent in this century, there were also many problems. The Restoration was an angry time in literary history. Writers threw harsh blows at one another, not with fists but with paper and ink. It was an age of plots, oaths, vows and tests: they were woven into the â€Å"fabric of everyday life, and hardly a person in England escaped being touched by them† (Hammond 131). During this time he wrote about what was going on in life activities quite often in his work. At this time there was a major controversy over the conversion from Protestantism to Roman Catholicism. Dryden’s church was in a strange and uncomfortable position. Since the time of the Restoration it had been an underground organization because it was regarded as the enemy of the English monarchy. Some of the members have been accused, and others falsely accused, of setting plots against the crown (Hopkins 85). In 1663, Dryden, â€Å"under the cloud of some personal disgrace,† married Sir Robert Howard’s sister, Lady Elizabeth. The marriage provided no financial advantages or much compatibility for the couple, but Dryden did gain some social status because of her nobility. Because of his social success, Dryden was made a member of the Royal Society that same year. Since he was a non-participating member and did not pay his dues, his membership was later revoked. In 1664, he wrote a poem honoring his brother-in-law, Sir Robert Howard, with whom Dryden remained involved personally and professionally for some time. In 1668, he was Cunningham 4 named Poet Laureate and was offered a share in the Theater Royal’s profits in exchange for his plays. This is where he earned a large portion of his income, and ensured his financial stability for the next several years. However, in 1689 when William and Mary took the throne they replaced John Dryden, a Catholic; and made Thomas Shadwell, a Protestant, the new Poet Laureate (Verrall 6). John Dryden was a poet for about forty years. He was formally known as a â€Å"public poet† because a great amount of his poetry dealt with public issues (Harth 3). The explanation for Dryden’s late development as a poet was due to the simple fact that he had nothing to say. In Dryden’s poems, the descriptions he gave avoided unique, concrete details; he preferred general terms. When he described men and women, he gave his attention to moral qualities, not physical appearance. He usually glorified the lower social class and put the upper social class in a shadow (Sherwood 7). Many of Dryden’s poems were congested with printing errors and misspelled words, although, the reasons for this were not totally his fault. There was not a great printing process during this time and many careless mistakes in printing were caused by neglectful workers (Sargeant 10). John Dryden is a poet who left a firm impression of his character in this world; he is known as a public figure, respected literary critic, popular dramatist, and strong supporter of religion and politics (Salvaggio 13). Dryden’s poetry has been divided into two time periods of his career. The first was during the Restoration period and ended in 1667. He did not write another poem for fourteen years; during this time he was writing plays and critiques. The second period began during the later part of his life and ended in 1681 (Harth 3). Some of Dryden’s more popular poems â€Å"The Cock and the Fox,† â€Å"All For Love,† â€Å"Antony and Cleopatra,† â€Å"Absalom and Achitophal,† and his most famous â€Å"Mac Cunningham 5 Flecknoe. † In the poem â€Å"All For Love,† it portrays the love story between Cleopatra, the breath-taking, beautiful, Queen of the Nile and her lover Antony. He also knew that when writing this poem it would be nothing new to the poetic world (Dryden 14). â€Å"All For Love† is a pale, beautiful play. The theme â€Å"All For Love† was meant to be that â€Å"punishment inexorably follows vice and illicit love. Actually, the motivation of the play is a conflict between reason and passion, and it is this conflict that makes â€Å"All For Love† truly representative of the Restoration Period and the battle of ideas that settled beneath† (Dryden 25). The greatest of his poems was â€Å"Absalom and Achitophel. † He wrote this while he was Poet Laureate, the national poet of a country (Hopkins 5). In this poem he described a political predicament that is described by characters from the Bible. He uses a vast amount of symbolism in the story. â€Å"Absalom and Architophel† represents his lifelong affinity for seeing the present in terms of the past (Miner 15). One of his most famous poems is â€Å"Mac Flecknoe. † He destroys Thomas Shadwell by taking very crude and harsh blows on the man. However, Dryden refers to Shadwell’s appearance to only imply that he is fat: â€Å"A Ton of Man in thy Large bulk is writ, but sure tho’rt but a kildrekin of wit† (Sherwood 7). There is nobody of English criticism that is more alive, that brings readers more directly into contact with literature, than John Dryden. One can never predict what will arise with Dryden’s criticism, but it will be far more promising than any other (Mc Henry 25). John Dryden is known as â€Å"the father of English Criticism† (Osborn 136). But, other studies and opinions show that his critical writings are known to quite often derivative, self-contradictory, rambling, inexact, at times over-specialized, and at others too sweeping (Hopkins 137). Cunningham 6 Dryden’s earliest critical essay was written in 1664, about his first verse play, The Rival Ladies. From this date until his death in 1700, Dryden scarcely passed a year without writing a preface, an essay, a discourse, a literary biography or some piece of criticism (Osborn 179). His criticism has not been viewed in the correct ways in some cases. It has often been praised for its minor virtues, and too little admired for its major ones. â€Å"His criticism is great in contrast as well as in style† (Hammond 179). John Dryden’s critical qualities are handsome ones, preferable to most. He has confidence in his basic assumptions and more gracefully within his tradition. Another great strength of his, is that he plays example against theory and theory against example; Dryden also possesses many more admiring qualities (Hammond 5). As a well-respected critic as he is Dryden has a habit of telling what he is thinking at the time of composition. His prefaces and prologues have the quality of studio talk in which the artist speaks of what he has tried to do and how he has done better, or worse, than others. He gives his views at the time, he may have different views at other times that are more educated, but he gives the views which engage him at the moment (McHenry 39). Criticism of Dryden in the half-century following his death is sparse, and contributions from the major men of letters are disappointingly casual and undeveloped. However, most likely the best criticism of Dryden during the period after his demise comes from â€Å"Dennis, Congerer, and Garth. † There is passion as well as admiration in Dennis’s remarks for Dryden’s poetry (Bredvold 14). He is a critic more than a theorist, meaning he judges poetry thoughtfully by talking incomparably well about the poetry. However, he also likes to think and to speak of his thinking to explore and mediate literary principles. John Dryden wrote with ease and at times carelessly, but he knew where he stood (Hammond 1). Cunningham 7 His poetry was often seen as a pure, rich, metrical energy, and formally proper to the genre. â€Å"It is throughout its whole range, alive with a special kind of feeling† (Osborn 181). John Dryden was engaged in literary controversy his entire literary career and life. He feuded with famous writers such as Sir Robert Howard, Thomas Shadwell, Andrew Marvell, Thomas Rymar, and many others. Shadwell was the most unfortunate foe of them all. If he had never quarreled with Dryden he would not have been known today as one of the four great comic playwrights of the Restoration period (Dryden 1). Shadwell’s and Dryden’s literary quarrel developed by the means of critical comments in prologues, epilogues, prefaces, and dedications written between 1668 and 1678. Dryden’s â€Å"Mac Flecknoe† was a major issue in the dispute between Dryden and Shadwell (Dryden 4). In â€Å"Mac Flecknoe,† Shadwell’s memory is kept alive, but has also been branded forever as horrible writer and a disgrace to the history of English writers. â€Å"Mac Flecknoe† is Dryden’s most delightful poem. It reveals Dryden’s great writing talents as poet and satirist. As he accuses Shadwell of â€Å"borrowing† from other authors. He also indicted Shadwell of â€Å"consistently stealing,† but the charges were also greatly exaggerated. However, Dryden admitted that he was guilty of â€Å"borrowing† from other authors, but he also mentioned that Charles II said that he wished those incriminated for stealing would steal plays like Dryden’s (Dryden 18). At some point Shadwell had got on good terms with Dryden, good enough at least for Dryden to provide the prologue to one of Shadwell’s plays. It might have been the prologue the others, but still it served as a prologue to one of Shadwell’s. They had to have developed some sort of friendship or came to know each other. Then something happened and the time for reconciliation had passed. In the same year in which he wrote that prologue for Shadwell he also wrote â€Å"Mac Flecknoe† to put an Cunningham 8 end to the feuding, and Shadwell became the â€Å"unforgiven butt of his ridicule† (McHenry 47). Dryden was an exceptional author that just did not make as big as others. His literary reputation suffers greatly from the simple fact that not many know of him. He is the man who wrote â€Å"Absalom and Architophel,† â€Å"Mac Flecknoe,† and who precedes Pope. He wrote not only great satirical, but great love poems, great political poems, and great religious poems. Beyond those poems he wrote many great passages of poetry. He wrote an astounding amount of good poetry, probably more than any other poet in the language except Shakespeare and Milton (Hammond 67). The English author John Dryden called himself Neander, the â€Å"new man,† in his Essay of Dramatic Poesy, and implied that he was a spokesman for the concerns of his generation and the embodiment of it’s tastes. He achieved a prominence that supported his claim. Dryden excelled in comedy, heroic tragedy, verse satire, translation, and literary criticism; genres that his contemporaries and later readers have defined as representative of the Restoration period. John Dryden’s lasting legacy will be defined by his unequaled, excellent criticisms of literature and his outstanding poetry. He developed the model for modern English prose style and set the tone for 18th century English poetry. His memorable works helped influence much of the writings that come from England to this day. Translations are another major reason why people will remember Dryden. He took authors from previous eras works and interpreted them into something superior and moved them to a greatness previously believed unattainable. His considerable accomplishments assured Dryden’s place in literary history and, through their influence on such writers as Alexander Pope, determined the course of literary history for the next generation.

On different cultures and traditions Essay

From the selection of poems based on different cultures and traditions, compare and contrast any TWO that you find particularly interesting or enjoyable. (you must choose poems by different poets) ‘Presents from my aunts in Pakistan’ by Moniza Alvi, and ‘Search for my tongue’ by Sujata Bhatt, are two poems which I have selected from the selection of poems based on different cultures and traditions. I have selected these poems, because both poems are about one person who is recalling their homeland using objects and thoughts to explain, how much they overlook their homeland, including culture. Both poets have expressed their feelings deeply about their cultures and traditions, using things that they miss and want. For example, Moniza Alvi, in ‘Presents from my aunts in Pakistan’ uses clothes, jewellery, presents, etc†¦ to express who she is. Where as, Sujata Bhatt, in, ‘Search for my tongue’, uses her mother tongue, Gujarati, of how much she misses her homeland. Also, both cultures are quite alike, so it is very easy and understandable, for me, the reader, to read. In, the poem written by Moniza Alvi, she has used many words, which are said, exactly the same in Gujarati, and sometimes English. This shows the similarities in cultures. Here are some examples from the poem: * ‘They sent me a salwar kameez’ * ‘My aunts chose an apple-green sari’ As Moniza Alvi wrote her complete poem in English, together with the Indian words written as English. Sujata Bhatt wrote half in English and half in Gujarati, but under each line there was a translation in English of how to read it for people who cannot read Gujarati. So, what both poets are trying to state is that, it does not matter if you are not in your own country, even if you are absent from your homeland, your culture will always stay with you, no matter what. Even though the two poems are similar in most ways, these poems differ from each other in some ways. Firstly, Moniza Alvi’s poem, ‘Presents from my aunts in Pakistan’ is based on a young girl, who feels as if she is the odd one out, as she is living in England, but wears and acts as if she was in Pakistan. However in Sujata Bhatt’s poem, ‘Search for my tongue’, she is saying how she thought, by living in a different country, than her homeland, she would forget all mother tongue and everything about her culture. A further variation, between the two poems, is that one poem is written all in English, where as the other is written half in English and half in Gujarati. Also, the poet Moniza Alvi has set out her poem in different stanzas, and sometimes she has started the beginning of a line half way through, away from the margin. Another thing is that, she carries sentences into the next lines. While Sujata Bhatt, just wrote her poem in one long stanza. All of her lines were short and simple, and each line was linked to the next, in some way, or another. Finally, another difference is that, the first poet used objects to help the reader understand the poem; where as poet two used her mother tongue, Gujarati. The poet called Moniza Alvi wrote ‘Presents from my aunts in Pakistan’. ‘Presents from my aunts in Pakistan’ is about a young girl who receives all types of presents, from her aunts in Pakistan. Most of these presents are things that are only, mostly worn in Pakistan. After receiving these gifts, she feels that she is very different from everyone else surrounding her, like friends from school. This is cause she dresses differently to others. This makes her feel kind of uncomfortable, because, even though she really likes these presents from her aunts, she sometimes feels, that she would like to look the same as the rest of her mates. Moniza Alvi’s poem is mainly showing her feelings to us by using the presents given to her, as examples. ‘ I longed for denim and corduroy. My costume clung to me and I was aflame, I couldn’t rise up out of its fire, half-English, unlike Aunt Jamila.’ ‘My salwar kameez didn’t impress the schoolfriend who sat on my bed, asked to see my weekend clothes.’ Above were two examples, which showed part of her feelings. In these two stanzas, it shows how she really felt, and what she actually wished for, or wanted. Moniza Alvi has set this poem, ‘Presents from my Aunts in Pakistan’ in England, because it is a perfect example of a foreign country, for Pakistan to be compared to. Also, the setting of a poem is very important, as it is the main scene of the poem. Another thing is that, as the poem is set in England, it helps me, the reader to understand what is happening. I also think that England was a terrific idea to set the setting, because in England there are many different types of people, which have come from other countries. This poem shows an example of a normal muslim family, which live in an area which they very familiar with, but like to carry on living as they would in Pakistan. I felt, after reading this poem a couple of times, that there is not one particular mood set to this poem, but there is a mixture of moods. I found that, in some cases Moniza Alvi was showing a sense of sadness, in the atmosphere, but tried to make herself feel happy, by changing the subject slightly. Where as in some cases she showed a lot of happiness and pleasure in the atmosphere. An example of her sadness changing, slightly into happiness is, ‘ Candy-striped glass bangles snapped, drew blood. Like at school, fashions changed in Pakistan-‘ At first, when I was reading this poem, I felt that she was so happy, but as I got nearly half way through the poem, I felt that this happiness was now changing into sadness, and, this is where her true feelings started to come out. ‘Presents from my aunts in Pakistan’ is the type of poem which, when reading it, has to be read in different tones of voice. I thought that this poem went from being very settle, to, something, which was quite serious, to a child no a days. ‘Search for tongue’, written by Sujata Bhatt, is about a young lady who thinks, that, by living in a different country she will forget all her homeland, cultures and traditions. Especially her mother tongue, Gujarati. In this poem she is saying that, she thought that each person had a different tongue, for each different language they speak. And that she thought she had lost her tongue forever. But one night, she says that her language comes back to her in her sleep. Sujata Bhatt explains, in Gujarati, how your language is like a flower, which just blooms in your mouth, naturally. The main theme of this poem, I think, is that no matter where you live, your traditions and cultures, especially mother tongue, will stay with you. ‘Search for my tongue’ is similar to ‘Presents from my aunts in Pakistan’. The two poems are connected mainly by religion. The following point about the two poems is probably half a similarity, and half a difference, from my point of view. Firstly, Moniza Alvi has written her poem in English, but for the gujarati words, she has written them, so that the word is said in gujarati, but read in English, where as Sujata Bhatt has actually written part of her stanza in gujarati, but to help the reader read the gujarati, she has, underneath written the word in English, so it is written in English, but said in gujarati. The tone of this poem is sort of the opposite of the first poem, as ‘Search for my tongue’ is like a question, answer poem, as she asks a question, through her poem, but does not actually want you to answer it. Below is an example of my question, answer theory, from the poem, ‘I ask you, what would you do if you had two tongues in your mouth,’ ‘Search for my tongue’ is set in Sujata Bhatt’s dream. This is where she is explaining how; she thinks everything has come back to her, through a dream. Also, the mood of this poem is quite different to the first as, this entire poem is filled with enjoyment, and happiness, where as the first poem was a happy feeling poem, hidden with sadness. From these points mentioned, there are many differences between the two. To begin with, one poem was set in their dreams, as the other was set in England. Secondly, the first poem was all about a young child feeling really upset, and different, where as the second poem is about a young lady, thinking she has lost an important part of her, but has it all along. ‘Presents from my aunts in Pakistan’ was written in first person. As the poem was written in first person, it made me, the reader to understand the poem, quite easily. Because if the same poem was written in second or third person, it would be very difficult for the reader to understand it. It would also become very confusing, where as, this way everything is short and simple. In the first poem, Moniza Alvi has used many adjectives to describe all the gifts she has received. This helps, me, the reader to picture the image in my mind. From doing this, it helps give a better understanding of what the poet is talking about. Below are a few examples of, Moniza Alvi describing her clothes, which she received.

Audi Case Study

[pic] EVALUATE A COMPANY’S COMPETITIVE POSITION AND MARKET POTENTIAL IN THE GLOBAL ECONOMY CASE STUDY: AUDI [pic] Team members: 1. NGUYEN Ngoc Khanh Chi 2. NGO Thi Nam Phuong 3. HUYNH Thi Bich Son 4. NGUYEN Truong Thinh 5. CHAU Ngoc Son Vu 6. DOGIELSKI David 7. NGUYEN Quoc Tuan TABLE OF CONTENT I/ FRAME WORK (Thinh)4 A. IDENTIFY THE STRATEGIC BUSINESS UNIT WITHIN AUDI AG4 B. SELECT SBU AND MARKET FOR THIS SBU4 C. SELECT PERIOD OF TIME FOR THIS SBU’S MARKET4 II/ ANALYSE COMPETITIVE POSITION AND MARKET POTENTIAL5 A. DEFINE THE COMPETITIVE SCOPE (Thinh)5 B. EVALUATE THE INTENSITY OF THE COMPETITION (VU)7 1.Determine the phase of the life cycle of the auto industry. 7 2. Competitive topology8 3. Entry barrier9 4. Evaluate competitive intensive10 C. EVALUATE THE COMPANY’S COMPETITIVE POSITION AND ITS MARKET POTENTIAL (PHUONG)10 1. Diagnose the company’s strengths and weaknesses using the value chain10 2. Benchmark the company performance by comparison with the industry leaders13 III/ MAKE RECOMMENDATION FOR COMPANY DEVELOPMENT14 A. PROPOSE A GENERIC STRATEGY (PORTER 1980) (DAVID)14 1. Diffentiation or Cost Leadership? 14 2. Industry wide or Particular Segment? 15 B. SELECT AN INTERNATIONALIZATION STRATEGY (SON)15 . Select an internationalization strategy15 2. Audi 2010:16 3. Audi 2015: keeping and improving the same strategy16 C. STUDY THE RELEVANCE OF A COOPERATION STRATEGY (CHI)17 1. The current situation of Audi AG’s symbiotic marketing strategy:17 2. Recommendation for Audi AG’s symbiotic marketing development:17 D. PRESENT A MARKETING PROCESS (TUAN)20 1. Market segmentation:20 2. Target marketing strategy20 3. Position the company and/or product21 E. GIVEN MAIN ORIENTATION FOR THE MARKETING MIX (TUAN)21 I/ FRAME WORK (Thinh) A. IDENTIFY THE STRATEGIC BUSINESS UNIT WITHIN AUDI AG Potential SBU |Organization profile |Industry mode |Demand dimension |Supply dimension | |Compact car |special skill |Most of the parts bought through |city-dwellers |Specialized | |(A1, A2, A3) |decentralize |VW’s central purchasing unit |entry level |Direct competitor (Mini, DS3)| | | |(benefit from economy of scale) |single | | |Medium car |special skill |high quality part only |luxury consumer |Specialized | | |decentralize | |Direct competitor (BMW, | | | | | |Mercedes) | |Big car |special skill |high quality part only |luxury consumer |Specialized | | |decentralize | | |Direct competitor (BMW, | | | | | |Mercedes) | |Sport car |Special skill |High quality part only |Young, excited, sportive hobby|Differentiation focus | | |Centralize | |Very niche market |Direct competitor (BMW, | | | | | |Mercedes) | There is no different for medium-sized car and big-sized car SBU so Audi is segmented into three SBUs: i) SBU 1: premium compact car ii) SBU 2: premium car (medium- and big-sized cars) iii) SBU 3: Sport car B. SELECT SBU AND MARKET FOR THIS SBU ? SUB: SBU-2 premium car ? Market: China market C. SELECT PERIOD OF T IME FOR THIS SBU’S MARKET Product life cycle of a premium car is about 4 year and today is 2010 so we will study in the period of time: 2010 – 2015 II/ ANALYSE COMPETITIVE POSITION AND MARKET POTENTIAL ? The Macro Environment of Chinese automobile industry analysis: PESTEL framework |Opportunities |Threats | |Political |Political stability |Entry mode regulation: joint-venture with < 50% | | |WTO |shareholding for foreign partner | | |Policy to encourage the automobile industry |High import tariff to protect domestic industry | | |development | | |Economic |Economic booming, high GDP growth, rising disposable |Rising oil price | | |income ( car purchasing power increase |Economic downturn | |Social |Large population |Culture difference between Western and China | | |Chinese like to buy luxury product to show their | | | |success | | |Technological |Chinese puts high effort on research and development |   | |Environmental |Green car |   | | |Low fuel consumptio n | | |Legal |   |Law is not very clear | | | |Lack of transparency | | | |Intellect right is not respected highly in China | A. DEFINE THE COMPETITIVE SCOPE (Thinh) Way of gaining C. A |Many |Fragmented Industry |Specialized industry | | |Few |Dilemma industry |Volume industry | |   | |Small |Big | |   | |The size of C. A | The number of way for Audi to gain the competitive advantage is many through the complexity of the product. It also has great advantage in technology, innovation, high quality of service. So Audi selects the specialized industry. Key Success Factor | |2010 |2015 | |High technology & innovation |Stronger | |Top service |Stronger | |Adaptation |Stronger to meet local customer expected | |Brand equity |Stronger, do not enter price war | ? Industry analysis Poster’s Five Forces – China Market P5F |2010 |2015 | |Threat of Entry |High threats: |Weak threats: the same | | |High profit market attracts new firms |High threats: same 2010 plus: | | |China is in its developing phase of automobile |- Hyundai, Tata (acquired the Jaguar and Land | | |life-cycle |Rover brands), Geely (Chinese firm) (acquired | | |Attracting policy for FDI |Volvo) will move to this segment. | |Weak intellectual property laws |Sump up: high threat for new entrance | | |Weak threats: | | | |High investment for set up mass production | | | |facility | | | |Germany firm and Audi itself is very strong and | | | |reputation | | | |Regulation ambiguous | | | |Regulation about environment ==> increase R&D cost| | | |Sump up: moderate threat for new entrance | | |Threat of Substitutes |Used car: weak |Weak | | |Public transportation: weak | | | |Switching cost: high | | | |Sump up: Weak | | |Bargaining power of buyer |Backward integration: low |Bargaining power of buyer is moderate | | |Switching cost: low | | | |Buyer independence: moderate | | | |Buyer size: moderate | | | |Sump up: bargaining power of buyer is weak | |Bargaining power of supplier |Utili zing VW network (economy of scale): |Weak | | |bargaining power of supplier is weak | | |Market competitor |  Moderate |High | [pic] B. EVALUATE THE INTENSITY OF THE COMPETITION (VU) 1. Determine the phase of the life cycle of the auto industry. Most of the Western car market enters into saturation stage. In Europe and USA, specifically there is a high â€Å"motorization rate† (car per family and car per persons) and the demand is almost entirely constituted by replacement purchase. In reverse, China market just come to development stages with blooming in sale. In the year 2010, at the first time, China market reaches nearly the same ratio with Germany. [pic] Source: Audi (2010) Annual Report, p. 132 2. Competitive topologyIn order to build competitive topology, we choose 2 most KSF of Audi in Chinese market: Market penetrative level and Brand Equity. [pic] Volkswagen Group, the owner of Audi, is one of the earliest automobile manufacturers has production in China. In 1991 , FAW and the Volkswagen Group decided to set up a joint venture under the name ‘FAW-Volkswagen Automotive Company† to manufacture of the Audi 100 model. This early penetration in Chinese market help Audi get a big advantage of knowing exactly Chinese consumer, customize its designs to cater to Chinese tastes. The two main other competitors, BMW and Mercedes manufactured in China quite late (2004 and 2006) when Audi already had a strong position in China local market.According to researcher IHS Automotive, the market share of Audi by 2010 is 31% while Mercedes and BMW is only 21% and 21. 6%. [pic] Source: IHS Automotive China already generates the fattest profit margins for German luxury carmakers because customers in China typically purchase higher-end models than buyers in the U. S. or Europe do. Slowing economy and rising fuel prices have led to a glut of cars in Chinese showrooms this year, forcing dealers to cut prices. Among luxury brands, Audi still keep the high price and prevent to joint into price war while other especially, Mercedes has been offering the steepest discounts, according to car pricing website cheshi. com.With the high price level, Audi prove their strong position in China market which focuses on the level of product to show up their social position. 3. Entry barrier a. High technology, costly to R. While German automotive industry already built up a high standard quality, high technology feature, it take a lot of effort for rising up competitors from Korea as Hyundai to catch up the high-tech race and R need to be invested a huge money b. Strong brand recognition of German car â€Å"With anything in China, the first mover gets more,† Thomas Callarman, director of the Center for Automotive Research at the China Europe International Business School in Shanghai said that.This is true to automotive industry; people are just more familiar with Audi. It will take a lot of time for another competitors to build up the brand recognition to China market especially the one not come from Germany. That make Audi have a unique advantage that make any other competitors very difficult to follow, that is the time. It has a strong position brand name in China market in a very long time for premium car. c. Bottleneck in the production and distribution. By 2015, Mercedes plans to double its annual production capacity in the world’s biggest automobile market to 200,000 vehicles annually, though that won’t be enough to keep up with its rivals.BMW plans to quadruple potential output to 400,000 and Audi is seeking to more than triple capacity to 700,000 by the middle of the decade. This will make Audi keep the advantage in distribution car to customer in the shortest time if compare with other. 4. Evaluate competitive intensive As China market is booming, the distance between each strategy group is not so closed. The strategic freedom is medium; there is always chance for other to join into higher group. However, the entry barrier at this period 2010-2015 seem difficult for other groups to move to higher, we can conclude that the Competitive Intensive is medium mean each strategy group is chasing each other aggressively but the chance for all to get market share is the same in this blooming market. C.EVALUATE THE COMPANY’S COMPETITIVE POSITION AND ITS MARKET POTENTIAL (PHUONG) 1. Diagnose the company’s strengths and weaknesses using the value chain |VALUE CHAIN |STRENGTH |WEAKNESS | |Research and Development |No information | | |Design of Products, Services,|(++++) | | |or Processes |Audi has always introduced the newest technology to China with worldwide standard | | | |apply for Audi. | |Production |(+++) |(-) | | |Manufacturing of Audi in worldwide | | | |[pic] | | | |New assembly hall in China | | | |Together with the Chinese joint venture partner China FAW group corporation | | | |(Changchun, China), Audi AG opened a new assembly hall at the Chinese production | | | |plant in Changchun in fall 2009. The long-wheelbase version of Audi A4 & The Audi A5 | | | |are now built there to the same high standards that apply throughout the Audi | | | |production system worldwide.The addition of a new hall has boosted the location’s | | | |manufacturing output to 200,000 cars annually | | |Marketing & Sales |(+++) |(-) | | |In fiscal year 2009, the Audi brand delivered 950 thousand vehicles to customers | | | |worldwide, down 5. 4% on the previous year. In Western Europe, sales figures fell by | | | |11. 8%. The downturn on the US market was 5. 7%, which was less than the figure for the| | | |market as a whole. By contrast, the brand recorded a significant growth rate of 32. 9%| | | |on the Chinese passenger car market. | | |AUDI BRAND | | | |   | | | |   | | | |   | | | |   | | | |   | | | |   | | | | | | | |   | | | |   | | | |2009 | | | |   | | | |2008 | | | |   | | | |% | | | | | | | |Deliveries (thousand units) | | | |   | | | |950 | | | |   | | | |1,003 | | | |   | | | |–5. | | | | | | | |Vehicle sales | | | |   | | | |1,183 | | | |   | | | |1,275 | | | |   | | | |–7. | | | | | | | |Production | | | |   | | | |924 | | | |   | | | |1,022 | | | | | | | |–9. | | | | | | | |Sales revenue (â‚ ¬Ã‚  million) | | | |   | | | |29,840 | | | |   | | | |34,196 | | | |   | | | |–12. | | | | | | | |Operating profit | | | |   | | | |1,604 | | | |   | | | |2,772 | | | |   | | | |–42. | | | | | | | |as % of sales revenue | | | |   | | | |5. 4 | | | |   | | | |8. | | | |   | | | |   | | | | | | | |China is the largest foreign market of the company, there was an appreciable rise in | | | |the volume of deliveries of 32. 9% to 158,941 Audi vehicle demand for the long | | | |wheelbase models developed specially for the Chinese market, the Audi A4 L, & A6 L, | | | |was particularly high in the year under review.The Audi bra nd consequently cemented | | | |its leading position in the Chinese premium segment last year | | |Distribution |(+++) |(-) | | |146 local franchisees by the end of August 2009 | | |Customer Service |(+++) |(-) | | |Audi CSI Ranking is 836 in comparison with middle point is 817 | | | |[pic] | | | |Source : J. D. Power Asia Pacific Reports 2009 | | 2. Benchmark the company performance by comparison with the industry leaders Thanks to its generic strategy, Audi is now the leader in delivering premium ars to customers in China market (source: â€Å"Audi in China† – Audi China President report, 2012) Audi image in China market [pic] III/ MAKE RECOMMENDATION FOR COMPANY DEVELOPMENT A. PROPOSE A GENERIC STRATEGY (PORTER 1980) (DAVID) 1. Diffentiation or Cost Leadership? As Audi has chosen â€Å"to target a clientele which can be characterized by its high incomeLevel†, the best strategy to adapt in the generic strategy is Differentiation Strategy: – â€Å"Aud i seeks to differentiate itself from its competitors through the technological superiority of the models it sells and by the quality of the service offered, which applies to all dealerships, everywhere in the world†. |Advantages |Disadvantages | |Cost Leadership |Mass production |Brand seen as cheap and low cost | | |Customer less requiring about quality | | |Differentiation |Good Image of the Brand |Expensive to produce | | |Customer less sensitive to price |Need to have always a good quality production| PRODUCT QUALITY : Audi wants to apply the same standards at the international level in order to build a uniform brand image and respond to the demand of a mobile clientele. 2. Industry wide or Particular Segment? The target customer segment is not really price-sensitive. In China, the purchasing power is low but a fragment of the population is able to buy an Audi Car. However, it is not a particular segment like Rolls Royce or Ferrari. Audi’s target is the rich Chines e class, and so we chose Industry wide. |Advantages |Disadvantages | |Industry wide |More potential customers |Brand not seen as the best existing | | |A large quantity produced, economy of scale | | |Particular Segment |Brand seen as very special |Not possible to make scale economy | | |Customer not sensitive to price |Few potential of customers | Audi was the first â€Å"premium segment† manufacturer to produce vehicles in China, in 1988. It gives an advantage on the Chinese Market, and a leadership position compared to its competitors. B. SELECT AN INTERNATIONALIZATION STRATEGY (SON) 1. Select an internationalization strategy i) Evaluate the advantage and drawbacks of the adaptation policy and the standardization policy: | |Advantages |Drawdown | |Final Sale Made in Germany |Costly (Labor costs in Germany is very | | |Protect know how |high) | | |Quality control |Risky | |Foreign Direct Investment |Saving cost |No made in Germany | | | |No profit before long term | ii) Pr opose an internationalization strategy: transnational strategy |GLOBAL STRATEGY |TRANSNATIONAL STRATEGY | | |Audi 2010 and Audi 2015 | |INTERNATIONAL STRATEGY |MULTINATIONAL STRATEGY | 2. Audi 2010: TRANSNATIONAL STRATEGY AUDI â€Å"Premium† Brand (2010 and 2015)Principle Market: Germany, Europe (not including Germany), Emerging Markets (China, Russia), United States. Reference norm: Global Developmental logic: Standardization and Adaptation (Apply the same standards at the international level) Principal modes of internationalization: Exporting, International Joint ventures and Owned Subsidiaries. 3. Audi 2015: keeping and improving the same strategy With transnational strategy, it will help Audi create competences of global relevance, responsiveness to local condition and innovation and learning on an organization –wide scale. It responds specifically to the challenges of globalization and tends to have a high proportion of fixed responsibilities in the horizontal l ines of management.If it is to work, the transnational structure must have very clearly defined managerial roles, relationship and boundaries. That means, Audi should adopt the geocentric orientation. The employees are recruited from all over the world, so that the best people are recruited to solve global problems. Audi will have to try to develop both global differentiation and global integration between headquarter and foreign subsidiaries. The focus is therefore to gain the potential advantages of an integrated company, and to gain the advantages of differentiation in product offerings. The alignment between Transnational Strategy and Audi’ profile is below: |Concentrated decision making power |Dispersed decision making power | |High interdependence between | |Transnational Strategy | |activities | | | | | |Geocentric Orientation | |High interdependence between | | | |activities | | | C. STUDY THE RELEVANCE OF A COOPERATION STRATEGY (CHI) 1. The current situation of Audi AG’s symbiotic marketing strategy: |LATERAL COOPERATION |OUTSOURCING COOPERATION | |(Alliance) |(Sub-contracting) | |None. POLYTEC GROUP to manufacture some of Audi’s engine components for Audi | | |A4, A6, A8†¦ | |CORRELATION COOPERATION |ELECTRIC COOPERATION | |(Co-branding) |(Sponsoring/New products) | | | | |A â€Å"Bose HiFi Audi car†: customer can enjoy a high-quality sound |Movies sponsoring: | |system provided by BOSE in Audi cars. |Audi sponsored â€Å"Iron Man 2† and created the â€Å"Tony Stark Innovation | |Audi’s Google-enhanced navigation system (Google Map, Google |Challenge† contest. | |Street View, Google Navigation). |Audi sponsored â€Å"Knight and Day†:  Tom Cruise and Cameron Diaz drove the | |Apple’s button on steering wheel or in the dashboard of Audi cars |S5 Cabriolet. | |for connecting to Apple’s Siri-based â€Å"Eyes Free† solution (coming |Sport sponsoring: | |in 2013. |A udi Cup 2011 with 04 famous soccer teams: Bayern Munich (GER), AC | |Audi – UNICEF joint programs in several activities: emergency |Milan (ITA), Barcelona (SPN) and SC International de Porto Alegre | |giving, fund-rising (esp. in China market) |(BRA), of which three first teams are members of Audi's international | | |soccer family. | | |Bayern Munich's basketball team joined the football players in flying | | |the flag for Audi brand. | |Charity donation: | | |Emergency giving: During China's 2008 Sichuan earthquake emergency, | | |Audi donated US$2,205,107 for UNICEF’s relief effort and long-term | | |recovery needs of children. | | |From 2005, Audi sponsored a fundraising project ‘Audi Driving Dreams’ | | |in China, to support UNICEF efforts to provide children with access to | | |sports, recreational activities and a variety of activity-based | | |lessons, through which they can realize their fullest potential within | | |society. | |Envir onmental activities sponsor: | | |AUDI AG provides backup for the â€Å"Oak Forest† research project with the | | |Bavarian State Forestry and the Chair of Forest Yield Science at the | | |Technical University of Munich | (Source: Audi annual report 2011, UNICEF website, Audi website, Polytech website) 2. Recommendation for Audi AG’s symbiotic marketing development: Alliance cooperation: Currently, Audi does not have any kind of alliance with other partner outside Germany (except for a joint venture FAW-Volkswagen Group set up in China).Audi AG is a strong and well recognized brand name for premium high-end car, so in this time it is important o maintain the high homogeneity of their standard and image by ‘standing alone’ and not with an alliance with other automobile makers. Outsourcing cooperation: Besides outsourcing engine parts and car interior parts, Audi should outsource their customer service to the local service providers. Outsoaring such serv ices such as customer care and/or car maintenance-repairing service is not only provide Audi owners the standardization quality of Audi services worldwide; but also provide the customized local values, especially in important foreign markets such as U. S, China, or Great Britain. Correlation cooperation:By co-branding with leading names in other industries, Audi will continue to confirm its premium quality of the automobiles, for example, high-quality sounding system from BOSE, or Audi’s Google-based map and navigation. This collaboration will provide a convenient and interesting driving experience to the Audi owners. [pic] An Audi-Bose sound system & speaker inside an Audi A4 (Source: internet) Electric cooperation: For Audi, electric cooperation such as sponsoring for social activities, especially in their important market such as China or U. S, is very important not only for marketing strategy but also for showing their commitments to the development of the society.Audi sh ould involve more in many kinds of social activities as recommended below: ? Blockbuster movies production (Hollywood movies) ? Sport games / sport tournaments (such as Olympic Games, FIFA World Cup, UEFA Euro Cup) ? Charity donation & fund raising event (such as UNICEF fund for children, or poverty relief funds) ? Music event (such as Beijing Music Festival, Audi Summer Concerts ) ? Environmental activities (such as forest research program) ? Safe driving campaign (together with the local government) Participating in such above activities will prove the commitment of Audi AG about corporate social responsibility (CSR) towards the society.Those activities would also bring back the good result to Audi: supporting to penetrate Audi image to the market, increase the goodwill of people towards the company, and bring them the potential customers in the future. D. PRESENT A MARKETING PROCESS (TUAN) 1. Market segmentation: | |China |Western Europe |NAFTA |JAPAN |Central eastern Europe | | | | | | |and South America | |Automotive industry |Growing |Maturity |Maturity |  Maturity |Growing | |trend, demand and |Stagnation |Stagnation |Stagnation | | |production | | | | | | |Competitors |New competitors coming |Traditional |Traditional |Traditional |Traditional competitors | | |due to emerging process |competitors |competitors |competitors | | 2. Target marketing strategy From the market segmentation and information, China is most attractive market (consist of 13. 5% of global market) in front of Central Eastern Europe (9. % of global market) and South America (7% of global market), Western Europe (market maturity, decreasing demand), NAFTA (market maturity, decreasing demand), Japan (market maturity, decreasing demand). Therefore, Audi should target to maximize their volume of products, new products and profit in China Market and Central Eastern Europe (including Hungary market) and South America. On the other hand, Audi should also maintain their position, products i n the other markets to control their traditional competitors. Audi should adopt the selective specification strategy while the several marketing mixes are implemented in different segments. The same product is marketed differently in different segments. 3. Position the company and/or product Perceptual (Positioning) map: [pic] E. GIVEN MAIN ORIENTATION FOR THE MARKETING MIX (TUAN) P(Product) |Create new models of car with innovative technology (brand new). | |P (Price) |Economies of scale and try to use maximum advantage of supporting from Volkswagen Group to have maximum | | |savings in production. | |P(Distribution) |Coverage maximum China market and central eastern Europe and south America and try to maintain market in | | |remaining areas. | | |Joint venture and/or 100% subsidiaries approach should be considered. | |P (Promotion) |Enhancement of personalized customer service. | |Attend every professional trade shown in every market area, especially in China and Central Eastern E urope;| | |South America. | ———————– Fit and Finish Serviceability Reliability Name [pic][? ][lmnorsvw†¦Ã¢â‚¬  Ã¢â‚¬ ¡? e? O?  ©?  ©Ã¢â‚¬ [email  protected]$JIhJ5OJQJ^Jh$JIho5h$JIhJ55? OJQJh$JIhuF? 5? OJQJhuF? 5? OJQJhJ55? OJQJ(j{:h$JIhA OJQJU[pic]mHnHu[pic](h$JIh ±-N5? B* CJOJQJaJphâ‚ ¬Ã¢â€š ¬(h$JIhA 5? B* CJOJQJaJphâ‚ ¬Ã¢â€š ¬(h$JIhirM5? B* CJOJQJaJphâ‚ ¬Ã¢â€š ¬h$JIhAConformance to Specifications Durability Performance AUDI BRAND IN CHINA Features 31% Audi BMW 21. 6% Mercedes 21% 21% Other 2004 Brand Equity High High Low Market penetrate level