Developing a marketing strategy for a multinational company Essay

Developing a marketing strategy for a multinational company - Essay Example Individual branding will elevate the new notepad to reach high market standards. This might trigger customers to try other Lenovo products hence paving way for other products to penetrate the new market (Johansson, 2012). To effectively advertize the new notebook into foreign countries Lenovo will use a global advertising strategy. A Global advertising strategy allows a company to adopt or adjust its advertisement to suit the needs of a foreign country’s citizens while maintaining the global reach. Unlike international advertising, global advertising can modify ads to appeal readily to the locals. The contents of Lenovo advertisement will be amended to suit different foreign countries’ styles. Changing advertisement materials might reduce the adverse impacts brought by cultural differences and language barriers. Benefits associated with using a global advertisement strategy include being able to reach people in multiple countries while maintaining respect for each of their culture. A world advertising strategy maintains consistency in the messages sent across the globe. This can create synergy and a common identity among consumers of Lenovo’s products (Johansson, 2012). Lenovo will be looking to introduce the new notepad in South Africa. To effectively introduce the new notebook into the South African market, it is important to carry out a market segmentation analysis. Doing this will ensure the company better understands the country’s market dynamics and needs. The country is at 30 degrees south and 25 degrees east. South Africa covers 471,000 square miles with a population of 59.98 million as at 2009.The South African population is of youths aged between 18 and 35. They make up almost 60% of the country’s total population. Majority of South African people are computer literate. South Africa has seven international airports meaning that the country is easily accessible by air. The

Research portfolio Paper Example | Topics and Well Written Essays - 2000 words

Portfolio - Research Paper Example Moreover, in recent decades, research evidence has demonstrated a significant association between declining levels of physical activity in children, overall increases in children's body weights, and the incidence of obesity (Goran et al., 1999). The most widely accepted hypothesis for this association is that over time cultural changes and technological advances have resulted in less physical activity and promoted a gradually more sedentary lifestyle (Goran et al. 1999; Luepker, 1999). This mirrors what is occurring in the adult population and highlights the influence that parental physical activity behaviours have on the behaviours of children (Goran et al., 1999). Clearly, physical activity plays a critical role in the prevention and treatment of childhood obesity, leading some experts to suggest that if physical activity levels were increased that the epidemic of childhood obesity would diminish or even disappear (Luepker, 1999). Research has suggests the need for family-based int erventions since families share genetic disposition as well as environments (Hill & Trowbridge, 1998). Accomplishing the task of combating childhood obesity will require that every family become committed to improving their children's physical activity habits. ... Moreover, children learn lifestyle behaviours from an early age and may be more flexible in their ability to change behaviours than adults. Many parents, however, lack knowledge about healthy lifestyle practices and/or fail to encourage or model these healthy behaviours for their children. Parents of overweight children also may tend to underestimate their child's weight and may not be as concerned about their child's physical inactivity. It is important to understand whether this lack of knowledge and/or modelling of healthy behaviours on the part of the parents are related to unhealthy practices among their children. According to Nicklas and Johnson (2004), health promotion interventions should be implemented at an age when a child is still impartial to change, which is typically prior to entrance into sixth grade. The role of the home environment is critical to prevent childhood obesity. Parents must provide a physically active environment for their children, and limit the amount of time spent in sedentary behaviours. Parental controls of television viewing can have many benefits. Research Questions The specific research question of this study is: What are the parental controls and restrictions regarding television viewing among students? Sub-questions for the study were: (a) Does the parental controls and restrictions that are being used by parents correlate with children's BMI; (b) Do parental controls differ according to the child's age? Literature Review Family Environment and Childhood Obesity The best way to significantly affect the prevalence of childhood obesity is to prevent it. Therefore, the issue of childhood obesity becomes a family affair. Families provide the primary